NIL and Influencer Marketing Services

Hooters Fall Football College Athletes

This campaign goes down in NIL history! Our team successfully executed one of the largest NIL campaigns for a global brand garnering more than 1 billion impressions in the media and over 2 million reached on social media.

Our team at ME3 Digital and its client were recently recognized for an award-winning campaign at this year's 2023 NIL Summit at the College Football Hall of Fame in Atlanta, GA.

Our team identified offensive line players to meet the clients' geographical needs. This allowed us to implement a very targeted campaign reaching millions of targeted customers with social content from hometown heroes inviting them to a local Hooters to watch the game.

Student Athlete-Driven Brand Collaborations and Influencer Partnerships

The college sports marketing landscape experienced a major shift when the NCAA introduced an NIL policy change. However, The NCAA NIL rules do not override state, college university or conference-specific NIL rules. This means the student-athletes need to comply with NIL rules by state and confirm any school or conference-specific rules with their athletic departments. The college student-athletes competing in states without an NIL law had the freedom to participate in NIL however they see fit, as long as they don't violate pay-for-play or receive financial incentives to sign with or remain in a program.